The bustling coastal energy of Westchester County just gained a magnificent infusion of countryside hospitality. Nestled right in the heart of the community, Soundview Amish Treasures has officially opened its doors. More than just a quick lunch stop, this beautiful new destination seamlessly combines a fully stocked, scratch-cooked deli counter with a sprawling showroom of handcrafted gifts, textiles, and traditional woodcrafts.
The Backstory: From the Valley to the Queen City of the Sound
The journey to New Rochelle began over a decade ago in the fertile farmlands of Lancaster County, Pennsylvania, where the King family managed a busy roadside produce and bakery stand. Celebrated by regional travelers for their ultra-creamy potato salads, hickory-smoked meats, and exceptional skill in hand-woven basketry, the family long dreamed of establishing a permanent, year-round storefront beyond their rural community.
When looking for a place to plant their new roots, they fell in love with New Rochelle’s vibrant neighborhoods, rich history, and deep appreciation for local, artisan craft. They envisioned a warm, welcoming multi-functional mercantile where busy commuters, college students, and local families alike could slow down and enjoy a true, old-fashioned meal.
Over several months of quiet renovation, the Kings transformed a classic retail space into a stunning hybrid market. The left side of the shop features a gleaming, temperature-controlled deli case packed with regional delicacies, while the right side opens into a sunlit gift showroom filled with the comforting scents of cedar, hand-poured beeswax, and fresh-baked sweet breads.
From the Counters: Early Favorites
Soundview Amish Treasures perfectly bridges the gap between a hearty lunchtime stop and a boutique gallery, making it incredibly easy to grab an overstuffed farmhouse sandwich and a timeless home accent in a single visit. Everything at the deli counter is sliced completely to order, and the portions mirror the legendary generosity of an Amish farmhouse table.
A few signature crowd-favorites capturing the attention of visitors include:
- The “Soundview Sounder” Triple-Decker: A towering lunch favorite loaded with house-smoked turkey breast, sweet baked ham, real colby jack cheese, crisp local greens, homegrown tomatoes, and a generous layer of their signature honey-maple mustard on thick slices of scratch-baked sourdough bread.
- Amish Roll-Butter Blend Potato Salad: A rich, savory side dish made with red-skin potatoes, hard-boiled eggs, crisp celery, and a signature creamy dressing enriched with authentic, slow-churned roll butter.
- Fried Blackberry Hand Pies: Flaky, lard-crust pastries packed with tart blackberry filling, glazed to perfection, and delivered fresh to the counter every morning.
- Steam-Bent Oak Gathering Baskets: Beautifully displayed on the showroom floor, these rugged storage baskets feature double-reinforced bottoms and thick leather handles, masterfully woven by hand to serve as a functional heirloom for generations.
Whether you are seeking the ultimate two-handed deli lunch, restocking your pantry with premium bulk baking supplies, or hunting for a beautifully crafted wedding gift, Soundview Amish Treasures delivers an unmatched level of quality, care, and countryside hospitality.
Location & Hours
Address: 418 North Avenue, New Rochelle, NY 10801 Hours: Tuesday – Saturday, 8:30 AM – 5:30 PM | Closed Sunday & Monday
